So your Marketing Agency has promised you “sales like you’ve never seen before”. Then boom! Not so much.
Unfortunately, many business results fall short of what was expected from the investments being made on marketing with oversights that should have been caught.
Marketing mystifies most. If I were to ask you, “What is marketing? You’d likely give a different answer than the person next to you, and that’s okay! There are so many ways to leverage marketing that the key is engaging someone who can help you organize your goals and strategies, then help you effectively execute on them.
With that in mind, here are some of the most common things we’ve found why your current marketing strategy may suck:
With so much to focus on, you’ve lost sight of the big picture. Everyone in your company agrees that your products and services are positioned as a market leader in your category, but the minute the sales dip, you tend to begin price discounting and offering coupons with ‘Sale ends tonight’ any way you can get the word out.
The problem is you’re still not addressing the core issues, you’re simply patching the immediate problem, which will become recurring.
Sometimes you just don’t know what you don’t know. It’s essential to maintain values and revenue, but all of a sudden business is taking a dive. At these times, are you asking customers what they think, or why they don’t recognize the value you bring to them anymore? Or are you busy discounting and temporarily patching the problem?
Your market has changed, and you may have missed it, but it doesn’t mean it’s too late.
Funny how you tend to not measure the effectiveness of your marketing. You aren’t given insights into its performance, so you aren’t quite sure if your current strategies are working or not.
In this time of constant change, the ability to pivot and be agile in your strategies and marketing investments is the key to your success and maximizing ROI.
Many marketing campaigns are launched without entirely thinking through the impact based on your target market and internal goals. They focus on immediate short term leads and lack a documented inbound marketing strategy. And if they do have a plan, many just don’t get the details aligned. Inbound marketing employs several different disciplines including relevant content marketing, email marketing, social media marketing, SEO, paid ads, and events. A well documented inbound strategy will help identify objectives, target groups, reveal which key metrics to target, and benchmark performance.
Otherwise, you’re throwing darts blindfolded, praying for a bullseye.
Getting a marketing strategy plan right is a big step towards great success.