Social Media Marketing Manager

Social Media Marketing Manager.


  • Build and Execute a social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
  • Develop, execute on, and report on program KPIs
  • Manage the daily social content calendar based on product launches, events, marketing & PR initiatives
  • Create highly shareable and fit-for-platform stories and content to grow audience engagement
  • Manage the social media budget and lead social media ad buying, optimization, and reporting
  • Work collaboratively across departments to help internal teams deliver on their KPIs through social media
  • Proactively monitor and engage in discussions surrounding the client’s products, brand, content, competitors, and industry
  • Respond to customer support inquiries and questions from prospects with a superior understanding of the client’s products and services


  • Minimum 2+ years of social media management experience for a brand or in an agency setting – this isn’t your first social rodeo
  • Experience managing a social media advertising budget and reporting on the ROI – you know how to allocate, optimize, and report on your ad spend like a boss
  • Demonstrated success in creating fit-for-platform content that is engaging and creative – you’re full of content ideas and you get what works on each platform
  • Shown success growing a social media following and creating a high level of engagement – you know how to get likes, followers, and how to create engaging online communities
  • Experience developing strategic recommendations & proposals for social media activations (both paid & organic) for internal stakeholders – you’re a consultant by nature and love helping team members understand how social media can help them reach their own goals
  • An in-depth knowledge of social media, social listening platforms, and social management tools and best practices, with a passion for staying current on communications, social and content marketing trends – you’re a social media junkie and love to learn about everything social
  • Exceptional written communication skills and superior attention to detail – misuses of ‘their’, ‘there’, ‘they’re’ send you into a blind rage
  • Proven experience accurately reporting and analyzing data and metrics, optimizing campaigns based on the numbers, and proving business value – you’re a data-driven marketer
  • Has a good understanding of multiple industries and the type of content, imagery, and copy that would resonate with our target market – you have a business mind
  • Has experience with community management and customer service – when it comes to customers, you aim to please


  • Strong Graphic Design
  • Video Editing
  • Photography
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